New York, NY – Ipsos announced today the launch of a suite of innovative geo-localized research offerings. The first of these offerings is launched in North America and uses Google Opinion Rewards, a Surveys app with over one million active respondents. Utilizing location data of respondents that have opted-in, market researchers can measure the satisfaction and loyalty of major retail, restaurant and hotel chains.
Didier Truchot, CEO of Ipsos, said “We really wanted to do something different that leveraged the unique capabilities afforded by the Google Consumer Surveys platform. Our first offer will use the location-based data of opted-in respondents which will allow our clients to interview those who have visited specific locations in the last 24 hours.”
Google’s Paul McDonald added “We are excited to be working with Ipsos on this new initiative. We’re interested to see how the combination of our Google Consumer Surveys platform with Ipsos’ research expertise will drive new and differentiating insights to our users.”
For a demo of these new capabilities, register for our upcoming webinar here: http://ipsos-na.com/knowledge-ideas/events/webinar-mobile-shopper-research.aspx
For more information on this news release please contact:
Director, Marketing Services
Ipsos in North America
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.
With offices in 87 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media, customer loyalty, marketing, public affairs research, and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues €1,669.5 ($2,218.4 million) in 2014.
Visit www.ipsos.com to learn more about Ipsos’ offerings and capabilities.