New York, NY – Recognizing that clients need to innovate bigger and faster to keep up with today’s consumers, Ipsos InnoQuest is introducing overnight concept testing with optimization. Inspired by client demand to get concept testing results faster, Ipsos InnoQuest’s new high-speed solution not only identifies high potential concepts but also provides specific guidance on how to make them stronger and more likely to succeed in-market.
“Our clients need answers faster,” says Barbara Garau, Head of Global Innovation Solutions at Ipsos InnoQuest, “but they’re not willing to give up quality for speed. For concept testing in particular, simply identifying high-potential concepts earlier is not enough – learning how to optimize them is critically important to reduce multiple rounds of research and, at the same time, increase market potential. At Ipsos, we’re changing the game: we’re leveraging today’s technology not only to deliver faster research, but also to deliver better research – so our clients can make fully informed decisions at the speed of business.”
Ipsos InnoQuest’s overnight concept testing with optimization approach is a dual-powered solution, providing fast-tracked concept evaluation and optimization in a single test. It uses proven measures of success in tandem with a proprietary optimization approach that offers robust database comparisons unique in the industry.
Ipsos InnoQuest’s overnight concept testing with optimization is part of a suite of Ipsos high-speed solutions, including: overnight idea testing, which screens and optimizes ideas in less than 24 hours, and Insight Accelerator, which helps clients to develop insights, ideas and concepts in just three days with validation along the way.
To learn more, register for an upcoming webinar here: http://ipsos-na.com/knowledge-ideas/events/concepts-overnight-webinar.aspx
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Director, Marketing Services
Ipsos in North America
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.
With offices in 87 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media, customer loyalty, marketing, public affairs research, and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,669.5 ($2,218.4 million) in 2014.
Visit www.ipsos.com to learn more about Ipsos’ offerings and capabilities.
About Ipsos InnoQuest
Ipsos InnoQuest helps clients accelerate innovation for today’s changing world.
We help clients to kick-start their innovation processes with overnight and mobile solutions, uncover deep consumer insights with our online communities, and quantify business potential right from the start. Our fast and simple solutions, validated forecasting models and real-time simulators are built on our consistent philosophy of what drives innovation success – so clients can make better decisions earlier.
Unique to Ipsos InnoQuest is our ability to combine optimization with qualification across all of our end-to-end solutions, enabling clients to maximize the ROI of their innovation initiatives and product research and development.
With unparalleled global reach and expertise across a wide range of sectors, we offer fast, simple, smart solutions that lead to more successful innovation and increased speed to market.