New York, NY – Ipsos today announced the appointment of Peter Minnium as President of Ipsos Connect in the U.S. In this role, Minnium is tasked with developing and leading the newly formed U.S. unit of Ipsos Connect. He will report to Pierre Le Manh, CEO, North America, Ipsos, and to Yannick Carriou, Global CEO of Ipsos Connect.
Ipsos Connect is the recently launched global specialization that orchestrates all services in the domains of Brand Communication, Advertising and Media. By amalgamating the legacy brands of Ipsos ASI and Ipsos MediaCT, Ipsos Connect helps companies measure and amplify how media, brands and consumers connect through compelling content and great communication.
“Peter’s track record at developing world-class brands, coupled with his deep connections in the realms of branding and digital media, make him the ideal person to lead the Ipsos Connect team in the U.S.,” say Carriou and Le Manh.
Prior to joining Ipsos, Minnium held various leadership positions in the advertising industry, most recently at Lowe Worldwide, the global creative agency network of the Interpublic Group, where he headed the Independent Brands Group and subsequently ran Lowe in the Americas. Since 2010 he has been Head of Digital Brand Initiatives at the Interactive Advertising Bureau in New York.
“Advances in digital marketing and media have accelerated the capacity for brands and publishers to transfix consumers and transform businesses,” says Minnium, commenting on his new role. “At the same time, the rapid changes stress the ecosystem's ability to precisely understand the confluence of variables impacting consumer, brand and media connections. Those that do will have an enormous advantage and I look forward to helping clients be among them, capitalizing on Ipsos' considerable talent, tools and 40 year experience.”
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Director, Marketing Services
Ipsos in North America
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.
With offices in 87 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media, customer loyalty, marketing, public affairs research, and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
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