Ipsos Healthcare Launches Syndicated Hematological Malignancies MDx Monitor

Wednesday, September 02, 2015

New York, NY – Ipsos Healthcare, the global healthcare division of Ipsos, has announced the launch of a syndicated Molecular Diagnostics (MDx) Monitor focusing specifically on hematological malignancies.

The latest addition to the Ipsos Global Oncology Center of Excellence, the syndicated Hematological Malignancies MDx Monitor measures and tracks the usage of companion diagnostics (CDx) and other tests across a range of leukemias and lymphomas. It currently covers the US but will be rolled out in EU5 and other markets shortly. Based on the same overall approach that has been successfully applied to the solid tumors Oncology MDx Monitor (launched in 2012), it has been modified significantly to account for the different testing paradigms in liquid tumors.

Utilizing a panel of hematologists, medical oncologists and hematological oncologists, alongside a separate panel of (hemato-)pathologists, the study captures both perceptual and behavioral data on cytogenetics, mutational analysis, flow cytometry, minimal residual disease monitoring and other emerging molecular markers. Panel members complete a perceptual questionnaire as well as a number of actual, de-identified patient record forms and tissue/sample forms. Initially, the study focuses on CML, CLL, AML and NHL (indolent and aggressive), with additional cancer types to be added in subsequent waves.

Commented Pieter De Richter, Head of Ipsos Healthcare’s Molecular Diagnostics Portfolio:

“The molecular diagnostics market in the leukemia/lymphoma space is currently undergoing something of a revolution. Increasingly, cytogenetic information is being incorporated as a tool to inform drug treatment decisions; furthermore, the number of actionable mutations with a potential clinical role is growing at a rapid pace. Additionally, and in line with recent developments in the solid cancer types, large gene expression profiling panels are starting to make an impact. Importantly, the application of karyotyping and flow cytometry to diagnosis, prognosis and management, as well as the utilization of MRD monitoring, are factors unique to hematological malignancies, and necessitate a very different approach from that used for solid tumors. With the launch of this new study, we now offer the most comprehensive coverage of MDx/CDx testing in the Oncology space, covering a large number of tests and methodologies across a wide range of tumor types. ”

For more information on this news release, please contact:

(Asia Pacific) Pieter De Richter
Head of Molecular Diagnostics Portfolio
Ipsos Healthcare
+601 2290 0315
Pieter.DeRichter@ipsos.com

(US) Ayse Levent
Vice President
Global MDx Monitors
646 313 7725
Ayse.Levent@ipsos.com

(UK) Joanna Butcher
Syndicated Marketing Communications Director
Ipsos Healthcare
+44 (0)7818 422117
Joanna.Butcher@ipsos.com

About Ipsos Healthcare

Ipsos Healthcare is a global specialised practice focusing on research in the pharmaceutical, bio-tech and medical device markets. It is also a leading provider of global syndicated patient chart studies. Operating in over 40 countries, the team of 500 healthcare market research experts, marketers and client-side brand-builders focuses on delivering outcome-oriented research for its clients. Drawing from a broad range of qualitative and quantitative techniques, Ipsos Healthcare offers custom and syndicated research programmes to evaluate the motivations, experiences, interactions and influences of stakeholders forming the multi-customer markets that increasingly drive business success in the healthcare industry.

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.

With offices in 87 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media, customer loyalty, marketing, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,669.5 ($2,218.4 million) in 2014.

Visit www.ipsos.com to learn more about Ipsos’ offerings and capabilities.


Ipsos Healthcare Launches Syndicated Hematological Malignancies MDx Monitor

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Contact

Ayse Levent
Vice President, Global Therapy Monitors
Ipsos Healthcare
1 646 313 7725
Ayse.Levent@ipsos.com
Pieter De Richter
Head of Molecular Diagnostics Portfolio
Ipsos Healthcare
+60 3 2297 5628
pieter.derichter@ipsos.com
Joanna Butcher
Marketing and Communications Director, UK
Ipsos Mori
+44 07818 422117
joanna.butcher@ipsos.com