Washington, DC – Ipsos Public Affairs U.S. is delighted to announce that we have joined the AAPOR Transparency Initiative as a charter member. The AAPOR Transparency Initiative is dedicated to promoting openness and honesty in public survey research by establishing standards of methodological disclosure, which are core values to which our organization in the U.S. and globally adheres.
Clifford Young, President of U.S. Public Affairs, Ipsos Public Affairs says, “We are very proud to be charter members of the Transparency Initiative. Ipsos has long advocated for transparency in research, and has led the charge via full disclosure of our ground breaking online polling work. We are strong supporters of AAPOR’s role in promoting a full and open dialogue around methodological considerations and in ensuring transparency remains a priority as research techniques evolve.”
By joining the Transparency Initiative, Ipsos Public Affairs U.S. supports the core tenets of:
- “promoting understanding of how methodology relates to survey quality,”
- “increasing adherence to the AAPOR Code of Professional Ethics and Practices,”
- “enabling responsible media members to better differentiate between transparent and non-transparent research,”
- “contributing to public understanding of this important distinction, and”
- “providing the public with the information necessary for independent evaluation of survey quality.”
Membership in the Transparency Initiative symbolizes Ipsos’ commitment to the highest quality research and industry standards.
For more information on this news release, please contact:
Ipsos Public Affairs
About Ipsos Public Affairs
Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.
Ipsos has media partnerships with the most prestigious news organizations around the world. In Canada, the U.S., UK, and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals.
Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.
To learn more visit: www.ipsos-na.com
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.
With offices in 87 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media, customer loyalty, marketing, public affairs research, and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,669.5 ($2,218.4 million) in 2014.
Visit www.ipsos.com to learn more about Ipsos’ offerings and capabilities.