Toronto, ON – On September 24th, 2015, Ipsos celebrated its 40th Anniversary with a client event in Toronto’s historic Distillery District.
Over 150 Ipsos clients and staff from across Canada attended the event hosted by Rob Myers (CEO, Canada, Ipsos), along with Ipsos global leaders, including Founder, Chairman & CEO Didier Truchot, Pierre Le Manh (CEO, North America, Ipsos) and Gary Bennewies (Global Chief Talent Officer).
The evening kicked off with Didier Truchot speaking about Ipsos’ early days in Canada, the continuously changing landscape of the market research industry, and the company’s future direction. This was followed by an overview of the major trends shaping our world in Canada and abroad, presented by Darrell Bricker (CEO, Ipsos Global Public Affairs). Finally, the program concluded with a moderated panel discussion on Canada today, and the challenges, opportunities and possibilities for us over the next 40 years. Moderated by Rob Myers, distinguished panel members included Allan Macdonald, Chief Operating Officer, Canadian Tire; Debra Kerby, President and CEO, Canadian Feed the Children; and Rod Phillips, Chairman, Post Media Network.
The celebration continued throughout the evening with a specially designed Canadian inspired menu of food and drinks, and a terrific performance by the gifted and versatile Canadian singer-songwriter Stacey Kay.
On the event Myers commented “I’m delighted to celebrate Ipsos’ significant milestone birthday with our clients, partners and team members. We look forward to continue to work together to keep bringing fresh thinking and innovative market research concepts to the Canadian market.”
Truchot, who is attending all Ipsos celebrations in key markets globally remarked: “It is in a spirit of open partnership that Ipsos celebrates its 40th anniversary. We’re proud of our local roots and global coverage, and of our values of objectivity and integrity. Our message to our clients with these celebrations around the world is that we will be by their side through the changes that the future holds, and continue to provide them with insights to keep their edge in the highly competitive market.”
For Ipsos' 40th anniversary, Canadians were asked about their views of the future: what makes them optimistic, and what trends they are seeing today that will shape Canada’s next 40 years. To view the report, visit: http://www.ipsos-na.com/knowledge-ideas/public-affairs/ipsos-ideas/?q=canada-next-40-years
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Director, Marketing Services, North America
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.
With offices in 87 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media, customer loyalty, marketing, public affairs research, and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,669.5 ($2,218.4 million) in 2014.
Visit www.ipsos.com to learn more about Ipsos’ offerings and capabilities.