Washington, D.C. - Over half (57%) of registered voters (and 62% of the public) were not aware of the first Democrats debate between the candidates for the Democratic presidential nomination. Fewer than half (45%) of Democrats were aware the debate was coming up. For the Reuters article, please click here.
Topline results are available for download on the right side of the page.
These are findings from an Ipsos poll conducted October 9-13, 2015 on behalf Thomson Reuters. For the survey, a sample of 1,221 adults age 18+ from the continental U.S., Alaska and Hawaii was interviewed online in English. The sample included 1,035 registered voters, 484 Democrats, 443 Republicans and 158 Independents.
The sample for this study was randomly drawn from Ipsos’s online panel (see link below for more info on “Access Panels and Recruitment”), partner online panel sources, and “river” sampling (see link below for more info on the Ipsos “Ampario Overview” sample method) and does not rely on a population frame in the traditional sense. Ipsos uses fixed sample targets, unique to each study, in drawing sample. After a sample has been obtained from the Ipsos panel, Ipsos calibrates respondent characteristics to be representative of the U.S. Population using standard procedures such as raking-ratio adjustments. The source of these population targets is U.S. Census 2015 American Community Survey data. The sample drawn for this study reflects fixed sample targets on demographics. Post-hoc weights were made to the population characteristics on gender, age, region, race/ethnicity and income.
Statistical margins of error are not applicable to online polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Where figures do not sum to 100, this is due to the effects of rounding. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 3.2 percentage points for all respondents (see link below for more info on Ipsos online polling “Credibility Intervals”). Ipsos calculates a design effect (DEFF) for each study based on the variation of the weights, following the formula of Kish (1965). This study had a credibility interval adjusted for design effect of the following (n=1,221, DEFF=1.5, adjusted Confidence Interval=4.7).
The poll also has a credibility interval of plus or minus 3.5 percentage points for Registered Voters, plus or minus 5.1 percentage points for Democrats, plus or minus 5.3 percentage points for Republicans, and plus or minus 8.9 percentage points (see link below for more info on Ipsos online polling “Credibility Intervals”).
For more information about Ipsos online polling methodology, please click here.
For more information on this news release please contact:
President, US Public Affairs
Ipsos Public Affairs
Senior Vice President
Ipsos Public Affairs
Ipsos Public Affairs
About Ipsos Public Affairs
Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.
Ipsos has media partnerships with the most prestigious news organizations around the world. In Canada, the U.S., UK, and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals.
Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.
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Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.
With offices in 87 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media, customer loyalty, marketing, public affairs research, and survey management.
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