Cleaning Industry Insights Survey

Wednesday, January 20, 2016

Washington, DC - Overall, cleaning operations managers tend to have similar attitudes, opinions, and outlooks as in 2014.

  • Perceptions continue to cautiously improve when it comes to the recession being over (44% vs. 39% in 2014), while three quarters expect business within their sectors to improve.
  • Those working in hospitality/lodging and food service are among those most likely to have this more positive outlook.

For full results, please download the report on the right side of the page

These are the findings from an Ipsos poll conducted from May 6th -13th, 2015 on behalf of Procter & Gamble Professional. For the survey, a sample of 400 managers/ decision makers working in cleaning operations (e.g. Contracting, Staffing, Training, Budgeting, Product Purchasing, etc.) and living in the US was interviewed online.

These professionals were further divided into four segments: commercial, healthcare, hospitality/ lodging, and food service, in order to better capture and understand the relevant affairs that characterize the audiences that matter most to PGP.

The precision of Ipsos online polls are measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 5.6 percentage points the general population.

All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Where figures do not sum to 100, this is due to the effects of rounding.

The 2015 study mirrors research conducted in 2011, 2013, and 2014 - both in terms of the questions and methodology, allowing for results that can be trended. The most recent wave was conducted May 1st-7th, 2014.

Findings from this study are trended where applicable using arrows (?/?) and asterisks (*) to indicate any significant differences.

For more information on this news release please contact:

Chris Jackson
Vice President
Ipsos Public Affairs

About Ipsos Public Affairs

Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.

Ipsos has media partnerships with the most prestigious news organizations around the world. In Canada, the U.S., UK, and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals. Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.

To learn more visit:

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.

With offices in 87 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media, customer loyalty, marketing, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,669.5 ($2,218.4 million) in 2014.

Visit to learn more about Ipsos’ offerings and capabilities.

Cleaning Industry Insights Survey

Downloads PDF



Chris Jackson
Vice President, US
Ipsos Public Affairs