New York, NY – Ipsos InnoQuest takes another leap forward with the addition of innovation powerhouse Linda Lee, who has been appointed President, Global Solutions, Ipsos InnoQuest. Linda brings to Ipsos her vast experience in disruptive innovation, brand strategy and development, and marketing and consumer insight. She joins Ipsos from Mondelez, where she spent the last 10+ years in Marketing, General Management, and Insight roles, including leading the $2.5 billion North America Savory portfolio, launching two new brands and categories, and leading global innovation for Cadbury.
According to Lauren Demar, Global CEO of Ipsos InnoQuest, the practice of Ipsos specializing in innovation and forecasting, “Linda Lee is an invaluable asset to Ipsos InnoQuest and we are thrilled to have her on board. We are confident that Linda will help propel our innovation solutions into the digital age and beyond, and we look forward to her sharing her leading-edge thinking with our clients and the industry at large.”
In her new position, Linda will manage and develop Ipsos InnoQuest’s portfolio of innovation solutions (including overnight testing, optimization capabilities and front end innovation), as well as consult with clients on their innovation challenges.
“Ipsos InnoQuest is recognized as an innovator in innovation research,” says Lee. “With global solutions that offer lightning speed, deep insights, and a validated forecasting model, Ipsos is helping clients make better decisions earlier. I am excited to have the opportunity to create new state-of-the-art innovation solutions at Ipsos that will address the client needs of tomorrow during this time of exponential change in all industries.”
Prior to Mondelez, Linda spent 10 years in Consumer Insights at General Mills and Products Research/R&D at P&G. She studied Chemical Engineering at Cornell and is fluent in Mandarin. Linda is based in Ipsos’ New York office.
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About Ipsos InnoQuest
Ipsos InnoQuest helps clients accelerate innovation for today’s changing world.
We help clients to kick-start their innovation processes with overnight and mobile solutions, uncover deep consumer insights with our online communities, and quantify business potential right from the start. Our fast and simple solutions, validated forecasting models and real-time simulators are built on our consistent philosophy of what drives innovation success – so clients can make better decisions earlier.
Unique to Ipsos InnoQuest is our ability to combine optimization with qualification across all of our end-to-end solutions, enabling clients to maximize the ROI of their innovation initiatives and product research and development.
With unparalleled global reach and expertise across a wide range of sectors, we offer fast, simple, smart solutions that lead to more successful innovation and increased speed to market.
Ipsos ranks third in the global research industry. With a strong presence in 87 countries, Ipsos employs more than 16,000 people and has the ability to conduct research programs in more than 100 countries. Founded in France in 1975, Ipsos is controlled and managed by research professionals. They have built a solid Group around a multi-specialist positioning – Media and advertising research; Marketing research; Client and employee relationship management; Opinion & social research; Mobile, Online, Offline data collection and delivery. Ipsos has been listed on the Paris Stock Exchange since 1999.
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