New York, NY – Ipsos announced today that Janet Oak has joined as Senior Vice President of the Millennials, Kids & Family Center of Excellence. Reporting to Joe Cesaria, she will lead all market intelligence relating to the youth and family cohorts, and facilitate global research initiatives across a variety of industries.
In announcing the appointment, Joe Cesaria, Senior Vice President, U.S., Ipsos Connect says: “There are few, if any, brands that could not benefit from a deeper understanding of how to engage with kids, parents and Millennials—segments that require specific messaging and value propositions. Janet’s impressive skills and expertise in this area will help clients with exactly that.”
Prior to joining Ipsos, Oak spent three years as Head of Global Advisory & Custom Shopper Insights at Galileo Global Branding Group. Before that, she served as Managing Partner of The Family Room for seven years, where she led new product and program research.
Oak was also Vice President of Insights & Strategy of Pernod Ricard, and held senior account planning roles for multiple creative and design agencies. She began her career in publishing, launching several successful technology lifestyle magazines.
“I’m very excited about the opportunity to work with clients to help them understand their current and future customers and, more importantly, to communicate with this audience effectively,” says Oak of her new role.
Janet Oak is based in the company’s New York office.
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Director, Marketing Services, North America
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.
With offices in 86 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,669.5 ($2,218.4 million) in 2014.