What Canadian Donors Want

Canadians looking for clear mission and evidence of impact; trust in the charitable sector is up; fewer donors giving, but amount of gifts is increasing; motivations for giving identify six Canadian donor types

Tuesday, March 08, 2016

Toronto, ON – The 2015 survey of What Canadian Donors Want conducted by Ipsos on behalf of the Association of Fundraising Professionals shows that in challenging economic times, Canadians donate to charities that have a clear purpose and demonstrate corresponding impact and that trust in the charitable sector is growing. The study...

For current news subscribers

Please login to view the full story.

Need Access?

What Canadian Donors Want

Downloads PDF

6 PDF's

2091 Words


Sean Simpson
Vice President, Canada
Ipsos Public Affairs