Ipsos Appoints President for Ipsos Marketing Quantitative in the U.S.

Joe Marshall Crosses Pond to Lead Innovation and Market Understanding Research Business

Wednesday, April 06, 2016

New York, NY – Ipsos announced today the appointment of Joe Marshall as President of Ipsos Marketing Quantitative (IMQ) in the U.S. Prior to this appointment, Marshall was head of IMQ in the UK. He will be based in Chicago and report to Elys Roberts, President, U.S., Ipsos Marketing Practices, and Lauren Demar, Global CEO, Ipsos Marketing Quantitative.

Announcing the appointment, Demar said: “Joe is a results-oriented leader with a real client-first mindset, and he delivers by creating high-performing, cohesive teams. His experience with many of our global clients and the full range of our offer will bring an invaluable perspective to our clients in the U.S.”

Marshall began his career with Ipsos in 2001, and he has more than 15 years of research and broad leadership experience. During this time he has led a number of teams to strong growth, including the Ipsos InnoQuest and the Ipsos Marketing Quantitative business units in the UK. He specializes in innovation and branding research, with experience in CPG, Financial Services, Tech, OTC and other sectors.

“I am incredibly excited to lead a world-class team in the U.S. and feel privileged to work with such a talented group,” said Marshall. “This is the most important market for Ipsos and, of course, for so many of our clients. I am looking forward to collaborating with my Ipsos colleagues to deliver outstanding consumer and market insights, innovative ideas and guidance that benefit our clients.”

For more information on this news release, please contact:

Elen Alexov
Director, Marketing Services, North America
(778) 373-5136

About Ipsos

Ipsos ranks third in the global research industry. With a strong presence in 87 countries, Ipsos employs more than 16,000 people and has the ability to conduct research programs in more than 100 countries. Founded in France in 1975, Ipsos is controlled and managed by research professionals. They have built a solid Group around a multi-specialist positioning – Media and advertising research; Marketing research; Client and employee relationship management; Opinion & social research; Mobile, Online, Offline data collection and delivery. Ipsos has been listed on the Paris Stock Exchange since 1999.


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Ipsos Appoints President for Ipsos Marketing Quantitative in the U.S.

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Press Release


Elen Alexov
Director, Marketing Services,
North America