After Historic Low, Perceptions of Current Economic Conditions in Canada Rebound

Despite 13-Point Gain, Just Half (49%) Say Canadian Economy is in Good Shape

Saturday, April 16, 2016

Toronto, ON – Canadians are feeling more confident about the current state of Canada’s economy than at any point so far in 2016, according to a new Ipsos poll provided exclusively to Global News. The poll reveals that half (49%) of Canadians now rate current economic conditions in Canada, overall, as ‘good’ (4% very/45% somewhat), a significant rebound from just last month when only one in three (36%) Canadians felt the economy was doing well – a 13 point increase. Conversely, the other half (51%) of Canadians describe conditions as ‘bad’ (8% very/42% somewhat), down 13 points.

In early 2016 the sell-off on equity markets and mounting job losses led to the poorest assessment of current economic conditions among Canadians in over two decades, with Ipsos measuring a low point of 34%. However, strengthening oil prices, a rallying Canadian dollar and other factors have caused Canadians to be less pessimistic now than they were in the first quarter of 2016.

Alberta continues to bear the brunt of the impact of low oil prices, as just one in four (23%) Albertans rate the national economy as good. In contrast, assessments are most positive in BC, where 62% say the economy is good, followed by Saskatchewan and Manitoba (55%), Ontario (52%) and Quebec (51%), followed distantly by those in Atlantic Canada (39%).

Future Outlook Improves Modestly as More Believe their Local Economy Will be Stronger (19%, +3), Not Weaker (15%, -6), in Next Six Months

Canadians still remain wary about where their local economy is going, but seem to be feeling more positive than they did a month ago. While two in three (66%) expect the local economy to remain about the same as it is now in six months’ time, more Canadians (19%) think it will grow stronger (4% much/15% somewhat) and fewer (15%) feel it will get weaker (3% much/12% somewhat). The picture has improved slightly compared to a month ago when 21% of Canadians felt their local economy would weaken and just 16% felt it would strengthen – an overall pessimistic outlook.

Perceptions differ widely by region, and are most optimistic in BC and least so in the Prairies, whose residents forecast that things are likely to get worse before they get getter.

  • British Columbia: 26% strengthen vs. 9% weaken, net +17
  • Ontario: 21% strengthen vs. 15% weaken, net +6
  • Atlantic Canada: 15% strengthen vs. 10% weaken, net +5
  • Quebec: 14% strengthen vs. 13% weaken, net +1
  • Alberta: 19% strengthen vs. 28% weaken, net -9
  • Saskatchewan and Manitoba: 16% strengthen vs. 26% weaken, net -10

These are some of the findings of an Ipsos poll conducted between March 25 and April 8, 2016. For this survey, a sample of 1,001 Canadians from Ipsos' online panel was interviewed online. Weighting was then employed to balance demographics to ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within +/ - 3.5 percentage points, 19 times out of 20, had all Canadian adults been polled. The credibility interval will be wider among subsets of the population. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

For more information on this news release, please contact:

Darrell Bricker
Global CEO
Ipsos Public Affairs
416.324.2001
darrell.bricker@ipsos.com

About Ipsos in Canada

Ipsos is Canada’s market intelligence leader, the country’s leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos’ marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos in Canada is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit ipsos.ca.

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.

With offices in 86 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,669.5 ($2,218.4 million) in 2014.

Visit ipsos.com to learn more about Ipsos’ offerings and capabilities.


After Historic Low, Perceptions of Current Economic 
Conditions in Canada Rebound

Contact

Darrell Bricker
CEO, Global
Ipsos Public Affairs
+1.416.324.2001
darrell.bricker@ipsos.com