Online survey among US adults ages 18 and over who work full-time in the marketing/
advertising industry. To qualify for the survey, respondents had to be decision makers/
representatives for a specific brand, or work for an agency that is responsible for making
decisions on behalf of brands.
Additional information including findings and methodology is available for
download on the right side of the page.
For more information on this news release please contact:
US Ipsos Public Affairs
Ipsos ranks third in the global research industry. With a strong presence in 87 countries,
Ipsos employs more than 16,000 people and has the ability to conduct research programs in
more than 100 countries. Founded in France in 1975, Ipsos is controlled and managed by
research professionals. They have built a solid Group around a multi-specialist positioning –
Media and advertising research; Marketing research; Client and employee relationship
management; Opinion & social research; Mobile, Online, Offline data collection and delivery -.
Ipsos has been listed on the Paris Stock Exchange since 1999.
At Ipsos we are passionately curious about people, markets, brands and society.
We make our changing world easier and faster to navigate and inspire clients to make smarter
We deliver with security, speed, simplicity and substance. We are Game Changers.
Ipsos is listed on Eurolist - NYSE-Euronext.
The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred
Settlement Service (SRD).
ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP www.ipsos.com