New York, NY – Ipsos InnoQuest has launched InnoConstruct to help clients develop better concepts and ultimately achieve greater in-market success.
InnoConstruct is a new tool for identifying the best combination of concept elements, including headline, insights, benefits, reasons to believe, brand, price, and package. Clients not only receive direction for building a truly optimized concept, but also robust simulations for what-if scenarios related to using different concept elements. Because Ipsos’ approach is designed to avoid the “me-too” concept trap, the optimal concepts produced can be quite differentiated from the market.
According to Lauren Demar, Global CEO of Ipsos InnoQuest, “In today’s fast-paced world, concept testing has to evolve. It has to work harder. It’s not just about choosing winners or weeding out losers anymore. Clients want one test that does it all: provides a database comparison, understands the drivers behind key measures such as Relevance and Differentiation, develops the best possible concept, delivers simulations to explore alternative options, and forecasts any possible option. With InnoConstruct, our clients can feel confident that they have developed an optimal concept based on all the different combinations of elements tested—one with the best chance of success in the market.”
Clients who use InnoConstruct will receive all of the standard deliverables that Ipsos InnoQuest’s concept testing provides, including concept performance, trial potential, and the Archetype Innovation Profile—which tells clients whether they have a Breakthrough, Me-Too, Niche, Premium or other type of innovation. Sales forecasts are also available and do not require the optimal concept to be re-tested.
InnoConstruct is part of Ipsos InnoQuest’s suite of innovation solutions that includes Insight Accelerator (for developing insights, ideas and concepts in just three days with validation along the way), overnight idea and concept testing, concept/product fit, and post-launch tracking with social intelligence.
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About Ipsos InnoQuest
Ipsos InnoQuest helps clients accelerate innovation for today’s changing world.
We help clients to kick-start their innovation processes with overnight and mobile solutions, uncover deep consumer insights with our online communities, and quantify business potential right from the start. Our fast and simple solutions, validated forecasting models and real-time simulators are built on our consistent philosophy of what drives innovation success – so clients can make better decisions earlier.
Unique to Ipsos InnoQuest is our ability to combine optimization with qualification across all of our end-to-end solutions, enabling clients to maximize the ROI of their innovation initiatives and product research and development.
With unparalleled global reach and expertise across a wide range of sectors, we offer fast, simple, smart solutions that lead to more successful innovation and increased speed to market.
Ipsos ranks third in the global research industry. With a strong presence in 87 countries, Ipsos employs more than 16,000 people and has the ability to conduct research programs in more than 100 countries. Founded in France in 1975, Ipsos is controlled and managed by research professionals. They have built a solid Group around a multi-specialist positioning – Media and advertising research; Marketing research; Client and employee relationship management; Opinion & social research; Mobile, Online, Offline data collection and delivery. Ipsos has been listed on the Paris Stock Exchange since 1999.