New York, NY – In a digital age awash with information, business leaders need intelligence beyond data to drive success. Recognizing a growing need to find relevant information and make sense of it, Ipsos has developed the Insight Cloud, an "always on" socialized intelligence platform. The cloud-based solution facilitates the curation of insights from multiple sources and reinvents how insights are connected, shared, and activated within a client organization.
“Our industry is changing,” said Jacquie Matthews, CEO of Ipsos UU. “In this era of data ubiquity, we need to deliver more than information to our clients. What they need is a source for inspiration. Our curation on the Insight Cloud is all about leveraging technology, and most importantly, the right people, to make sense of this information and turn it into insights that fuel creativity, innovation, and winning ideas.”
The Insight Cloud enables clients to:
- Make quicker decisions and get initiatives into market faster;
- View knowledge within the lens of business questions;
- Build a learning culture and connect experts to think better together;
- Understand what has been learned in other parts of the company and avoid repeat projects;
- Save time and resources with quick access to the most important intelligence.
“Continuous learning organizations need to go beyond the project level,” added Rollo McIntyre, Global Head of Innovation at Ipsos UU. “We curate a living ecosystem of insights and observations for clients to see what they know as well as what they don’t know, to build upon existing intelligence and accelerate learning.”
The Insight Cloud has been piloting with clients for the past year and leverages clients’ existing knowledge management systems—for inspiration, not information. For more information, please visit http://www.ipsos.com/marketing/insight-cloud
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Director, Marketing Services, North America
Ipsos ranks third in the global research industry. With a strong presence in 87 countries, Ipsos employs more than 16,000 people and has the ability to conduct research programs in more than 100 countries. Founded in France in 1975, Ipsos is controlled and managed by research professionals. They have built a solid Group around a multi-specialist positioning—Media and advertising research; Marketing research; Client and employee relationship management; Opinion & social research; Mobile, Online, Offline data collection and delivery. Ipsos has been listed on the Paris Stock Exchange since 1999. www.ipsos.com