For Those Under the Age of 55, Music Is Found to Be Just as Motivating as Coffee On a Typical Monday

Music Significantly More Likely to Motivate Millennials Who Feel They Have Little Motivation Compared to Older Adults

Monday, June 27, 2016

Washington, DC – According to a recent online survey conducted by Ipsos Connect on behalf of Spotify, the majority of Americans say that they can feel like they have too little motivation on a typical Monday (55%) – with energy boosts seen as most critical early Monday morning (40%), or again mid-morning (18%). At least one in ten say that on a typical Monday they most need an energy boost lunchtime/ midday (9%) or in the afternoon (16%), while there is a greater need for a boost during the morning commute (9%) versus the evening/ afternoon commute (2%).

  • On a typical Monday, women (60%) are significantly more likely to say that they have too little motivations compared to men (51%).
  • Motivation on a typical Monday increases with age, with younger adults being the least motivated (77%, 18-34).
  • The survey found that more than two thirds (64%) rate their level of motivation on a typical Monday a 3 or lower on a scale of 1 (Very Unmotivated) to 5 (Very Motivated), compared to 36% who rate themselves as being very/ somewhat motivated.

    When it comes to getting motivated on a typical Monday, coffee (56%) and music (46%) are top ranked, selected by roughly half of all those who feel they can have too little motivation. Another two in five get motivated using caffeine (40%) or food (37%), while at least one in five say that they work out (26%) or try sex (20%) to get their momentum going. Only one in ten turn to alcohol (10%) or do nothing (8%) to get motivated, while 6% mention something else.

  • For those under the age of 55, music (56%) is found to be just as motivating as coffee (58%) on a typical Monday. With that being said, millennials (18-34) are significantly more likely to say that they are motivated by music than older adults (65% vs. 45%, 34-54)
  • Those with children living at home (57% vs. no children) and those who are not married (52% vs. 40%) are also especially likely to mention music as helping them get motivated on a typical Monday
  • Additional information including findings and methodology is available for download on the right side of the page.

    For more information on this news release please contact:

    Chris Jackson
    Vice President
    Ipsos Public Affairs
    202.420.2025
    chris.jackson@ipsos.com

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    For Those Under the Age of 55, Music Is Found to Be Just as Motivating as Coffee On a Typical Monday

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    Chris Jackson
    Vice President, US
    Ipsos Public Affairs
    +1.202.420.2025
    chris.jackson@ipsos.com