Washington, DC – According to a recent online survey conducted by
Ipsos Connect on behalf of Spotify, the majority of Americans say that they can feel like they
have too little motivation on a typical Monday (55%) – with energy boosts seen as most critical
early Monday morning (40%), or again mid-morning (18%). At least one in ten say that on a
typical Monday they most need an energy boost lunchtime/ midday (9%) or in the afternoon
(16%), while there is a greater need for a boost during the morning commute (9%) versus the
evening/ afternoon commute (2%).
On a typical Monday, women (60%) are significantly more likely to say that they have too
little motivations compared to men (51%).
Motivation on a typical Monday increases with age, with younger adults being the least
motivated (77%, 18-34).
The survey found that more than two thirds (64%) rate their level of motivation on a typical
Monday a 3 or lower on a scale of 1 (Very Unmotivated) to 5 (Very Motivated), compared to
36% who rate themselves as being very/ somewhat motivated.
When it comes to getting motivated on a typical Monday, coffee (56%) and music (46%)
are top ranked, selected by roughly half of all those who feel they can have too little
motivation. Another two in five get motivated using caffeine (40%) or food (37%), while at least
one in five say that they work out (26%) or try sex (20%) to get their momentum going. Only
one in ten turn to alcohol (10%) or do nothing (8%) to get motivated, while 6% mention
For those under the age of 55, music (56%) is found to be just as motivating as coffee
on a typical Monday. With that being said, millennials (18-34) are significantly more likely to
say that they are motivated by music than older adults (65% vs. 45%, 34-54)
Those with children living at home (57% vs. no children) and those who are not married
(52% vs. 40%) are also especially likely to mention music as helping them get motivated on a
Additional information including findings and methodology is available for
download on the right side of the page.
For more information on this news release please contact:
Ipsos Public Affairs
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