Ipsos / Global News Quiz: How Well Do You Know Canada?

Thursday, June 30, 2016

Toronto, ON – In celebration of Canada Day, Ipsos and its media partner, Global News, wanted to better understand how well Canadians know Canada. So we asked twelve questions across the country on a wide variety of topics, and by calculating the error for each province by question, discovered who has the best understanding of their people and their province.

Overall, we discovered that in some cases, Canadians have a solid understanding of their province and the country, such as how much of our provincial budgets we spend on healthcare, or how many of us smoke cigarettes.

In other cases, Canadians remain ignorant on some facts about Canada, such as how many Canadians smoke marijuana, or work in the resource sector, and how many of us volunteer, drink heavily, travel abroad, or vote.

For full results of this study, please download the report and detailed tables on the right side of the page.

To take the Canada Day quiz, visit this page.

For more information on this news release, please contact:

Sean Simpson
Vice President
Ipsos Public Affairs
(416) 324-2002
sean.simpson@ipsos.com

About Ipsos

Ipsos ranks third in the global research industry. With a strong presence in 87 countries, Ipsos employs more than 16,000 people and has the ability to conduct research programs in more than 100 countries. Founded in France in 1975, Ipsos is controlled and managed by research professionals. They have built a solid Group around a multi-specialist positioning—Media and advertising research; Marketing research; Client and employee relationship management; Opinion & social research; Mobile, Online, Offline data collection and delivery. Ipsos has been listed on the Paris Stock Exchange since 1999. www.ipsos.com


Ipsos / Global News Quiz: How Well Do You Know Canada?

Contact

Sean Simpson
Vice President, Canada
Ipsos Public Affairs
+1.416.324.2002
sean.simpson@ipsos.com