Rock the Vote/USA Today Millennial Poll - August 2016

Monday, August 15, 2016

Washington, DC- The findings for the second USA Today/Rock the Vote/Ipsos poll were released today.

  • More than half (56%) of millennials go for Clinton in the 2-way ballot. Only 20% support Trump.
    • In the 4-way ballot (with Stein and Johnson), Clinton still receives support from half of millennials. Stein and Johnson collectively receive about 15% of the millennial vote.
  • People supporting Clinton support her for her experience and to keep Trump out of the office.
    • The #1 reason for Trump voters is to keep Clinton out of the White House.
  • Of the quarter of millennials who say they wouldn’t vote or don’t know who they’d vote for, almost two-thirds (62%) say it is because they don’t like any of the candidates.
  • 70% of millennials say sexism plays some role in hostility towards Clinton, including more than 1/3 say it is a major reason.
    • However, 77% agree that they are concerned for the safety of police officers.
  • After the RNC, millennials generally say Trump seems less Trustworthy, Presidential, Accessible, Human or Credible.
  • After the DNC, millennials generally say Clinton seems more Presidential, Human and Accessible and about the same on Trustworthy and Credible.

The topline results are available for download on the right side of this page.

These are findings from an Ipsos poll conducted August 5-10, 2016 on behalf of USA Today. For the survey, a sample of 1,539 adults age 18-34 from the continental U.S., Alaska and Hawaii was interviewed online in English. The poll has a credibility interval of ± 3.1 percentage points for all respondents and a credibility interval adjusted for design effect of the following (n=1,539, DEFF=1.5, adjusted Confidence Interval=4.6). Post-hoc weights were made to the population characteristics on gender, age, region, race/ethnicity and income.For more information about Ipsos online polling methodology, please go here:

For more information on this news release please contact:

Chris Jackson
Vice President
Ipsos Public Affairs

About Ipsos Public Affairs

Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.

Ipsos has media partnerships with the most prestigious news organizations around the world. In Canada, the U.S., UK, and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals. Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.

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About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.

With offices in 87 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media, customer loyalty, marketing, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,669.5 ($2,218.4 million) in 2014.

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Rock the Vote/USA Today Millennial Poll - August 2016

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Chris Jackson
Vice President, US
Ipsos Public Affairs