A Third (32%) of Americans have heard of Proxima Centauri

Friday, September 02, 2016

Washington, DC- While America remains cold towards investing in space, our newest poll indicates the future of American efforts in space could be bright. An outright majority of Millennials are willing to put their money towards exploring the newly discovered exoplanet at Proxima Centauri.

  • Only a third of Americans (32%) have heard about the discovery of a planet in the “goldilocks zone” of Proxima Centauri – the closest star to our own.
  • About 2 in 5 Americans (43%) would support a special $10 tax to fund an unmanned exploration mission to Proxima Centauri – including an outright majority (63%) of millennials (18-34 year olds).
    • If only those supporting the “Proxima fund” paid the tax, that would be over $1 billion dollars.

The topline results are available for download on the right side of this page.

These are findings from an Ipsos poll conducted August 31-September 1, 2016. For the survey, a sample of 1,005 adults age 18+ from the continental U.S., Alaska and Hawaii was interviewed online in English. The poll has a credibility interval of ± 3.5 percentage points for all respondents and a credibility interval adjusted for design effect of the following (n=1,005, DEFF=1.5, adjusted Confidence Interval=5). Post-hoc weights were made to the population characteristics on gender, age, region, race/ethnicity and income.For more information about Ipsos online polling methodology, please go here: http://goo.gl/yJBkuf

For more information on this news release please contact:

Chris Jackson
Vice President
Ipsos Public Affairs

About Ipsos Public Affairs

Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.

Ipsos has media partnerships with the most prestigious news organizations around the world. In Canada, the U.S., UK, and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals. Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.

To learn more visit: ipsos-na.com

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.

With offices in 87 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media, customer loyalty, marketing, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

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A Third (32%) of Americans have heard of Proxima Centauri

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Chris Jackson
Vice President, US
Ipsos Public Affairs