Washington, DC – When it comes to receiving or giving a gift, roughly
six in ten (58%) Americans say that a personalized, hand-written note helps to make the gift
stand out, according to a recent online survey conducted by Ipsos on behalf of Cramer-
Krasselt. Just under half of those surveyed also believe that the quality of the presentation
(45%) and the quality of gift wrapping (44%) is also a major factor in helping make a gift
special, while two in five (38%) say the same about the ribbon used. The use of a gift tag
(25%) and the quality of the box (23%) are seen as making gifts stand out by roughly a quarter
of all respondents, and 20% feel that the use of a gift topper can help make a gift stand out
whether giving or receiving something special.
Women tend to place more emphasis on the impact that such items can have when giving/
receiving a gift, including significantly greater proportions who say that a personalized, hand
written note (63% vs. 53% men), the quality of presentation (49% vs. 40%), the use of ribbon
(43% vs. 32%), and the use of gift toppers (24% vs. 17%) help to make a gift stand out.
While older respondents are more likely to see handwritten, personalized notes as
helping to make a gift special (67%, ages 55+ versus 53%, ages 18-34), those under the age
of 35 tend to place significantly greater importance on the quality of the presentation (55% vs.
36%, 55+), the use of a gift tag (29% vs. 20% 35-54), and the quality of the box (31% vs. 16%,
Thinking about holiday cards more specifically, handwritten notes (55%) are just as likely
to be seen to make a card extra special as are family photos (55%), with more than half of
those surveyed saying that these features help make holiday cards stand out. A third also
mention homemade cards (33%), pop-up or 3D paper designs (30%), and premium details on
high quality paper (29%) as being features that help make holiday cards stand out, while
roughly a quarter say the same of customized envelopes (25%) and yearly recaps highlighting
family milestones (23%).
While both men and women tend to have similar opinions when it comes to features that
help make a holiday card special, women do place significantly greater emphasis on
homemade cards (40% vs. 25% men).
As was the case with features that make gifts stand out, respondents over the age of 55
continue to emphasize the impact that a handwritten note can have on making a holiday card
special (61% versus 49%, 18-34).
Respondents with children living at home are much more likely to mention family photos
(65% vs. 50% no kids) and yearly recaps highlighting family milestones (33% vs. 18%) as
impactful compared to those with no children.
When it comes to planning an unforgettable holiday party, a majority of Americans rate the
room décor (55%) as most likely to stand out to guests, while similar proportions say that party
games (45%), cocktail bar or themed cocktails (45%), and invitations that are addressed and
mailed (42%) can help make an unforgettable holiday party. Party favors (38%), DIY
decorations (36%), and tablescapes (31%) are seen to make for an unforgettable party by
more than three in ten adults, and at least a quarter believe that personalized place cards
(26%), photo booths (26%), and menu cards/ descriptive dish cards listing ingredients (25%)
can help to create a one-of-kind experience for guests.
Women and younger respondents (18-34) are among the most likely to rate many of the
items listed as having a positive impact on guests.
Those with children at home are especially likely to rate party games (55%), photo booths
(33%), and menu cards (29%) as helping to create a one-of-kind experience for guests, while
those with no children are significantly more likely to emphasize the room décor (60%) and
tablescape (34%) as helping to make for an unforgettable holiday party.
Additional information including findings and methodology is available for
download on the right side of the page.
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