London, UK – With the growth rate in online video investment in double digits for the foreseeable future, more and more advertisers have determined it is essential to understand the performance of video advertising on social platforms. Often, online video success is measured only with behavioral metrics such as views and clicks, but these have little relationship with meaningful brand outcomes, such as lifts in brand awareness, desire and consideration. Recognizing advertisers’ need to understand how online video can contribute to business goals, Ipsos Connect has developed Connect:Live.
Connect:Live measures the brand impact of Facebook video advertising in the live platform, combining behavioral, registration and survey brand metrics. Advertisers can pre-test potential ads to select the best ad before launch and measure the brand impact of a campaign in flight within a few days to optimize in real time. Connect:Live combines speed of insight with a comprehensive set of reliable brand metrics ensuring clients receive the insight they need to make meaningful business decisions in one concise, actionable dashboard report.
“We know that advertisers are drowning in digital data,” said Yannick Carriou, CEO of Ipsos Connect. “We also know they are looking for the metrics that matter, especially having experienced the difficulty of making decisions using cold, technical data. Advertisers want a better understanding of how digital investment engage viewers and create an uplift for their brand and business. And business impact is what matters in the end."
Connect:Live is one small piece in Ipsos Connect’s growing digital portfolio. Focused on combining digital and consumer insights, Ipsos Connect helps clients grow strong brands. For more information on Connect:Live, please visit ipsos.com.
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Director, Marketing Services, North America
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry. With offices in 87 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media, customer loyalty, marketing, public affairs research, and survey management. Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,785.3 million ($1,981 million) in 2015.