On Average, Americans Are More Likely to Rate Women as Looking Younger After Using Particular Skin Care Product, Versus Looking Older

When Testing ‘Before’ and ‘After’ Pictures of Five Women Who Used Murad Products, Four Out of Five Are Rated as Looking Younger in the ‘After’ Photos

Thursday, November 10, 2016

New York, NY – In a recent online survey conducted by Ipsos on behalf of Murad, ten images were presented one by one to Americans from the general population, asking them one simple question throughout: Please examine the photo shown below. How old does she look? The images were selected from Murad’s portfolio and featured five women ‘before’ and ‘after’ using a particular product in Murad’s skin care line, Resurgence. All ten images were randomized when presented to respondents. When looking at the average age attributed to each image, results show that of the five women selected, four of these were seen to appear younger in their ‘after’ pictures compared to their ‘before’ pictures.

Additional information, including detailed findings and methodology, is available for download on the right side of the page.

For more information on this news release please contact:

Negar Ballard
Senior Account Manager
Ipsos Public Affairs
312-912-9210
Negar.Ballard@ipsos.com

Marie-Pierre Lemay
Account Manager
Ipsos Public Affairs
613-793-1622
Marie.Lemay@ipsos.com

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On Average, Americans Are More Likely to Rate Women as Looking Younger After Using Particular Skin Care Product, Versus Looking Older

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Contact

Marie-Pierre Lemay
Account Manager
Ipsos Public Affairs
613-793-1622
marie.lemay@ipsos.com
Negar Ballard
Senior Account Manager
Ipsos Public Affairs
312-912-9210
Negar.Ballard@ipsos.com