Rock the Vote/USA Today Millennial Poll - October 2016

Monday, October 31, 2016

Washington, DC- The findings for the fifth USA Today/Rock the Vote/Ipsos poll were released today.

  • 55% of millennials would vote for Hillary Clinton if the general election were held today, with 23% saying they would vote for Trump.
    • Among likely voters, 67% would vote for Clinton and 24% would vote for Trump.
  • 58% of millennials have a favorable view of Black Lives Matter
    • 34% have a favorable view of Alt-Right
  • 50% of millennials believe the debates made Donald Trump seem less knowledgeable, while 39% thought they made Hillary Clinton seem more knowledgeable.
  • A third of millennials (34%) say that Barack Obama’s endorsements of support are very important to their decision of who to vote for.
    • Among millennials who are likely voters, nearly 3 in 10 said their friends’ endorsements were very important to their decision.

The topline results are available for download on the right side of this page.

These are findings from an Ipsos poll conducted October 24-27, 2016 on behalf of USA Today. For the survey, a sample of 1,299 adults age 18-34 from the continental U.S., Alaska and Hawaii was interviewed online in English. The poll has a credibility interval of ± 3.5 percentage points for all respondents and a credibility interval adjusted for design effect of the following (n=1,299, DEFF=1.5, adjusted Confidence Interval=5). Post-hoc weights were made to the population characteristics on gender, age, region, race/ethnicity and income.For more information about Ipsos online polling methodology, please go here:

For more information on this news release please contact:

Chris Jackson
Vice President
Ipsos Public Affairs

About Ipsos Public Affairs

Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.

Ipsos has media partnerships with the most prestigious news organizations around the world. In Canada, the U.S., UK, and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals. Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.

To learn more visit:

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.

With offices in 87 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media, customer loyalty, marketing, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,669.5 ($2,218.4 million) in 2014.

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Rock the Vote/USA Today Millennial Poll - October 2016

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Chris Jackson
Vice President, US
Ipsos Public Affairs