Perceptions Are Not Reality: What the World Gets Wrong

Wednesday, December 14, 2016

Washington, DC - Ipsos’ latest Perils of Perception survey highlights how wrong the public across 40 countries are about key global issues and features of the population in their country. The U.S. is one of the most “ignorant” of the facts of the nations surveyed.

The key patterns are:

  • Most countries think their population is much more Muslim than it actually is – and that the Muslim population is increasing at an incredible rate
  • All countries think their population is less happy than they actually say they are
  • Most countries are more tolerant on homosexuality, abortion and pre-marital sex than they think they are
  • And nearly all countries think wealth is more evenly distributed than it actually is.

In the U.S. we have one of the least accurate pictures of our nation

  • Current Muslim population: we hugely overestimate the proportion of Muslims in the U.S. population – we think that 1 in 6 Americans (17%) are Muslim, when actually only 1 in 100 are. Americans overestimate this figure more than most countries.
  • Future Muslim population: we also think that the Muslim population is growing to a much greater extent than it actually is. We think that 23% of our population will be Muslim by 2020, when projections from the Pew Research Center suggest Muslims will only make up around 1.1% of the population by then.
  • Happiness: we think our fellow Americans are much more miserable than surveys of happiness show. We guess that only 49% of Americans would say they are very or rather happy, when actually 90% say they are in a recent representative survey.
  • Homosexuality: we also think people are rather less accepting of homosexuality than they actually report in surveys. We think that 42% would find homosexuality morally unacceptable, when 37% actually say that.
  • Sex before marriage: we have a good sense of actual views when we guess at American’s opinion on sex before marriage – we think that 33% of the population find it morally unacceptable when in fact 30% do.
  • Abortion: we have a very accurate picture on the issue of abortion. We think that 48% find abortion morally unacceptable, only off by slightly from the 49% who say they do.
  • Wealth of the bottom 70%: we asked people to guess what proportion of total wealth the least wealthy 70% in America owned – and despite all the attention paid to inequality in the recent election cycle, we have one of the most inaccurate views of just how unequal we are. This super-majority of the population actually own only 7% of wealth – and we guess that they own four times that at 28%.
  • Home-owners: almost every country underestimates how many people own their homes. We think under half (47%) of household in U.S. are owned by someone who lives there when fact 63% do.
  • Health spending: we spend more on health than any other country surveyed but we still overestimate our spending. We think we spend 31% of our total GDP on health expenditure (including private healthcare), when in fact we spend 18%.
  • Current population:we are one of the least accurate countries when it comes to knowing our current population. Our average guess of 300 million is off by nearly 22 million.
  • Future population: we do similarly poorly estimating the future population. The United Nations predicts that by 2050 the U.S. population will near 390 million. We underestimate that by an average of eight percent.
  • Trump: Fieldwork for the survey was conducted the month before the presidential election – so we asked who people thought would win. And like the vast majority of countries – along with nearly all pundits – Americans were wrong: 50% thought Clinton would win and only 26% saw the Trump victory coming. Russia was the only country where 50% thought Trump would win.

All totalled, the U.S. is one of the worst countries surveyed at identifying realities and predicting the future – we rank 5th in our “Index of Ignorance.”

Current Muslim population: many countries over-estimate their Muslim population by a staggering amount. For example, in France the average guess is that 31% of the population is Muslim when it is actually 7.5%. Other Western European countries such as Germany, Italy and Belgium are also massively out. The U.S. and Canada are similarly inaccurate with both having average guesses of 17% against actual figures of 1% and 3.2% respectively. At the other end of the spectrum, very high Muslim population countries underestimate their Muslim population: for example, in Turkey the actual Muslim population is 98%, but the average estimate is 81%.

  • Future Muslim population: similar countries hugely overestimate the levels of growth in Muslim populations over the next four years. The average guess in France is that 40% of the population will be Muslim in 2020 when the actual projection is 8.3% (an increase of just 0.8% from the current level of 7.5%). Italy, Belgium and Germany also greatly overestimate the growth in their Muslim population. The U.S. are also miles out, with an average guess of 23% compared with the actual projection of 1.1%.
  • Happiness: Globally, we’re very pessimistic about levels of happiness. Across the 40 countries in the study the average guess was that 44% of people say they are happy, when the actual figure is nearly double that at 86%. The average guesses in Hong Kong (28%) and South Korea (24%) are incredibly low, when actual happiness levels in recent surveys are 89% and 90% respectively.
  • Homosexuality: people tend to underestimate the acceptance of homosexuality, particularly in European countries. In the Netherlands the average guess is that 36% of the population find homosexuality morally unacceptable, when actually only 5% do. There is a similar finding in the Czech Republic, Germany and Spain. In Indonesia, a country which reports almost universal opposition to homosexuality (93%), the average guess of 79% falls 14% short of the actual figure. The study highlights the wide range of views on homosexuality between countries both in terms of actual views and what people think their country thinks. For example, in Russia, people guess that 79% find homosexuality unacceptable compared to the actual figure of 72%. Conversely in Norway, on average people think that only 22% of their populations would find homosexuality unacceptable (the actual figure is much lower at 5%).
  • Sex before marriage: people in the Netherlands are also most likely to underestimate how tolerant their country is on sex before marriage. On average people in the Netherlands said that they think 34% of the population would find unmarried sex morally unacceptable compared with the actual figure of just 5%. In Turkey, a country where opposition to unmarried sex is very high (91%), the average guess was considerably lower at 72%.
  • Abortion: when asked what percentage of their country’s population believe having an abortion is morally unacceptable people tend to overestimate the actual figure. For example, in the Netherlands people think 37% of the population view abortion as morally unacceptable, when it’s actually only 8%. The U.S. is unusual in having a very accurate view of public opinion: people guess that 48% are against abortion, when surveys say 49% are. This accuracy is perhaps due to the high profile discussion on abortion in the U.S.
  • Wealth of the bottom 70%: people tend to overestimate what percentage of a country’s wealth is owned by the poorest 70%. On average, just 15% of total wealth is owned by the bottom 70% across these countries - but the average guess is almost twice that at 29%. Some countries are incredibly inaccurate: Indians think this group owns 39% of the country’s wealth when actually only 10% do. The U.S. is also significantly out: Americans think the bottom 70% own 28% of the country’s wealth, when it’s actually a quarter of that at 7%.
  • Home-owners: Globally, we tend to massively underestimate how many households own or are buying their own home. We think just 49% of people own or are buying their home, when in fact 68% are owner-occupiers across these countries. India is the most wrong, thinking that only 44% own/are buying their home, when in fact 87% are. This is likely to reflect the online nature of the sample in the study: there are significant and growing pressures on home ownership in the middle class urban centres in India, but ownership is very high outside of these.
  • Health spending: Generally, people think our national spending on health is much higher than it actually is. Across all the countries in the study, we think that 21% of our GDP goes on health spending, when actually only 8% does. The least accurate countries are Indonesia and Malaysia who each think that 30%+ is spent on health, when the actuals are low single figures, for example only 3% in Indonesia.
  • Current population: one of the few areas of the study where people were very accurate was guessing at their population size. In most cases people were within 5% of the actual figure and German respondents on average, exactly identified their actual population of 82 million. Singapore and Hong Kong are both out by 10% with Hong Kong guessing 10% over and Singapore 10% under than the actual figures.
  • Future population: While respondents tended to be very accurate guessing current population figures, it was a different story for population projections for 2050. For example, Taiwan expects to have a significantly higher population in 2050 than they do now – but the UN expects the country’s population to shrink: they therefore expect to be 32% bigger than the UN expects. The U.S. on the other hand is one of the countries expected to grow more than Americans expect: the UN estimate is that there will be 389m in the U.S. by 2050, but the average guess is they’ll only have 351m residents, 38m fewer people, a 10% lower population. Britain and the Philippines are the only two countries to get projections spot on: for example, Britain expects its population to grow to 75m from its current base of around 63m, and the UN projection says the same.
  • Trump: Only three countries had more people saying that Donald Trump would win rather than Hillary Clinton: Russia, Serbia and China. And Russia stands out as particularly sure of a Trump victory: 50% said Trump and only 29% picked Clinton. The shock that greeted the result around the world is no surprise when you see how sure many countries were that Clinton would win: 80%+ thought Clinton would win in Mexico, Colombia, Chile, South Korea and Norway. The U.S. itself was among the least sure – but even here people were twice as likely to pick Clinton (50%) than Trump (26%).

Looking across the five questions on factual realities, there are clear patterns in which countries have a more accurate view of their countries. To capture this, we’ve calculated the Ipsos “Index of Ignorance”, as shown in the table below.

India receive the dubious honour of being the most inaccurate in their perceptions on these issues with China and the U.S. also high up the list. The Netherlands are the most accurate, followed by Great Britain, with South Korea in third.

Least Accurate

  1. India
  2. China
  3. Taiwan
  4. South Africa
  5. U.S.
  6. Brazil
  7. Thailand
  8. Singapore
  9. Turkey
  10. Indonesia
  11. Mexico
  12. Canada
  13. Montenegro
  14. Russia
  15. Serbia
  16. Philippines
  17. Hong Kong
  18. Israel
  19. Denmark
  20. Argentina
  21. France
  22. Vietnam
  23. Peru
  24. Spain
  25. Chile
  26. Hungary
  27. Japan
  28. Belgium
  29. Poland
  30. Colombia
  31. Sweden
  32. Norway
  33. Italy
  34. Germany
  35. Australia
  36. Malaysia
  37. Czech Republic
  38. South Korea
  39. Great Britain
  40. Netherlands

Most Accurate

Cliff Young, President of Ipsos Public Affairs in the United States said:

“Pessimism, fear and islamophobia are on the rise globally. Where populations are becoming increasingly permissive on social issues, like sexuality, these numbers are consistent with the trends of our recent studies pointing to a growth in global populism.”

The full report and press release are available to download on the right side of the page.

These are the findings of the Ipsos MORI Perils of Perception Survey 2016. 27,250 interviews were conducted between 22nd September – 6th November 2016.The survey is conducted in 40 countries around the world via the Ipsos Online Panel system in Argentina, Australia, Belgium, Brazil, Canada, Chile, China, Colombia, Denmark, France, Germany, Great Britain, Hong Kong, Hungary, India, Indonesia, Israel, Italy, Japan, Malaysia, Mexico, Peru, Philippines, Poland, Russia, Singapore, South Africa, South Korea, Spain, Sweden, Taiwan, Thailand, Turkey, USA, Vietnam. The following countries used either online panel, online or face-to-face omnibus methodologies: Czech Republic, Montenegro, Netherlands, Norway, Serbia. Approximately 1000+ individuals were surveyed in Australia, Brazil, Canada, China, France, Germany, Great Britain, Italy, Japan, Spain, USA, and approximately 500 individuals were surveyed Czech Republic, Montenegro, Netherlands, Norway, Serbia. Approximately 500+ individuals were surveyed in the remaining countries. Attitudinal data was collected in separate surveys conducted between September and November 2016. Data was collected using a combination of online, telephone or face-to-face methodologies. Where results do not sum to 100, this may be due to computer rounding, multiple responses or the exclusion of don't knows or not stated responses. Data are weighted to match the profile of the population. The “actual” data for each question is taken from a variety of verified sources including The World Values Survey and Pew Research Center. A full list of sources/links to the actual data can be found here.

For more information on this news release please contact:

Phil Elwood
Senior Vice President
Ipsos Public Affairs
202.831.5367
Philip.Elwood@ipsos.com

About Ipsos Public Affairs

Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.

Ipsos has media partnerships with the most prestigious news organizations around the world. In Canada, the U.S., UK, and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals. Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.

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About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.

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Perceptions Are Not Reality:  What the World Gets Wrong

Contact

Philip Elwood
Senior Vice President, Business Development, US
Ipsos Public Affairs
+1.202.831.5367
philip.elwood@ipsos.com