Ipsos/Buzzfeed Data: Trust in News Sources

Monday, March 06, 2017

Washington, DC —The latest Ipsos/BuzzFeed poll on trust in news was released today. Below are some key points.

Key Points

  • There’s little change in news source, with broadcast TV news (54%), Facebook (53%) and cable news (40%) remaining as top sources.
    • Democrats are significantly more likely to get their news from Facebook (58%), while Republicans are more likely to rely on broadcast news (59%).
    • Democrats are also more likely to use new media to consumer news, with 29% using Youtube, 26% using Twitter and 13% using Snapchat.
  • Once again, despite high numbers of consumption, less than 2 in 10 Americans trust news from Facebook all or most of the time (19%).
    • Distrust in social media generally is even higher, with 46% trusting it rarely or almost never.
    • Democrats are more likely to trust news from social media all or most of the time (23%). Republicans (47%) and Independents (57%) remain skeptical posting more significant numbers for rarely and almost never trusting news from social media.

The topline results are available for download on the right side of this page.

These are findings from an Ipsos poll conducted February 23-24, 2017 on behalf of Buzzfeed. For the survey, a sample of 1,006 U.S. respondents aged 18+ were interviewed online. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 3.5percentage points. The credibility interval is adjusted for design effect of the following (n=1,006, DEFF=1.5, adjusted Confidence Interval=5). Post-hoc weights were made to the population characteristics on gender, age, region, race/ethnicity and income. For more information about Ipsos online polling methodology, please go here:http://goo.gl/yJBkuf

For more information on this news release please contact:

Chris Jackson
Vice President
Ipsos Public Affairs

About Ipsos Public Affairs

Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.

Ipsos has media partnerships with the most prestigious news organizations around the world. In Canada, the U.S., UK, and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals. Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.

To learn more visit: ipsos-na.com

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.

With offices in 87 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media, customer loyalty, marketing, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,669.5 ($2,218.4 million) in 2014.

Visit ipsos.com to learn more about Ipsos’ offerings and capabilities.

Ipsos/Buzzfeed Data: Trust in News Sources

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Chris Jackson
Vice President, US
Ipsos Public Affairs