Advertising

Ipsos ASI is a leader in communications research, and is the largest provider of advertising pre-testing services in the world. We offer a full range of advertising research solutions to help clients make the best decisions at all stages of the communications development process, and to maximize the return on their communications investment.

Featured Products & Tools

Big Idea
Ipsos ASI’s Big Idea is a collaborative approach used to quickly and reliably assess the power and scalability of your ideas and those of your agency.
BrandGraph
A continuous or wave tracking program designed to monitor your brand's health
Equity*Builder
The brand health information system from Ipsos ASI
Media Planner*360
Research, analysis, and a simulation tool to help you optimize and maximize your media spending
Next*Adlab
A qualitative / quantitative tool that enables you to optimize creative in one day
Next*Connect
Next*Connect is our most flexible and sophisticated interactive copy testing tool.

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