Panel Research

Ipsos i-Say, Ipsos Home Testing Institute (USA),
Ipsos Reid's Consumer Panel of Canada (Canada)

Whether online or offline, targeting individuals or whole households, panels are an integral part of many of our clients' research strategies

Panels are an increasingly popular and valuable tool for connecting with critical voices: your customers, your stakeholders, or even your own employees.

We're proud to say that we're one of the leading panel research organizations in North America. We have over 45 years' experience operating panels, which means a wealth of knowledge when it comes to understanding panel dynamics.

When you build a panel with us, you're receiving a high-quality, fully staged, and rigorously maintained product. You also benefit from our extensive network of recruits – with regional, national, and global reach – we can quickly and accurately find and select the right people to answer your critical questions.

Learn more about our panels:

To learn about building a custom panel, please click here.