Ipsos Loyalty Products

Ipsos Loyalty is a leader in analytical approaches to studying, identifying and reporting on how companies can leverage loyalty for their business. Our products and services help companies focus on their most profitable customers: those who want to do business with you, give you more than your share of business, and are the most profitable.

Featured Products & Tools


Rewards Optimizer

We have created the Rewards Optimizer research solution to help our clients develop relevant and impactful customer loyalty programs.

Ipsos Mystery Shopping

Ipsos Loyalty provides Mystery Shopping services to its clients to help them understand how they are represented in the marketplace.

Integrating Digital Voice to Optimize Customer Loyalty

Learn to tap into the unstructured data universe to extract and deliver insights that can shape your firm's strategy across the loyalty mix.

Enterprise Feedback Management

At Ipsos Loyalty, we believe that Enterprise Feedback Management is one of the primary practical applications of Big Data ready to deploy widely today.

Affluents & Investing Infographic


SMX Sound Off

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Millennials and the Impact of Social Brand Perception