Customer Understanding

Ipsos Overnight

Ipsos Overnight

Ipsos Overnight is specifically adapted for today’s hyperresponsive information needs. You now have access to customers who can answer your questions and provide much needed customer feedback almost in real time.

Integrating Digital Voice to Optimize Customer Loyalty

Learn to tap into the unstructured data universe to extract and deliver insights that can shape your firm's strategy across the loyalty mix.

Ideal Customer Experience (ICE)

Our ICE methodology is founded upon decades of research in neuroscience, psychology, and social science. We help clients understand how customer habits and heuristics are formed, strengthened, and disrupted.

Ideascale, a Dynamic Mobile Application Solution

The Ideascale mobile app adds more depth and colour to customer feedback. Ideascale can host an ideation module within the community, creating a powerful dialogue with customers.