Audience Measurement & Understanding


The Ipsos Affluent Survey USA

The Ipsos Affluent Survey USA

The Ipsos Affluent Survey USA is the longest-running and most widely-used study of Affluent Americans. For 40 years, it has tracked the lives, lifestyles, media habits and purchase patterns of high-earning Americans.

The Ipsos Affluent Barometer

The Ipsos Affluent Barometer

The Ipsos Affluent Barometer gives you fast access to a representative sample of 750 consumers living in affluent households every second month.

Ipsos Affluent Survey in conjuction with iBehavior

The Ipsos Affluent Survey and iBehavior join forces to help increase your affluent online advertising effectiveness. Now you can unlock millions of important affluent customers online with great precision, and increase the ROI for your online advertising.

LMX Family

LMX Family

LMX Family is a unique, syndicated study that looks at when, where and how parents and kids are consuming new and traditional media.

Ipsos Affluent Survey in conjuction with comScore

Develop affluent-targeted online ad campaigns for households with incomes of $100,000+ with the Ipsos Affluent Survey USA/comScore Fusion.

Kids & Family Center of Excellence

Kids & Family Center of Excellence

The Kids & Family Center of Excellence delivers unparalleled expertise in youth and family study design, execution, analysis and interpretation.

The Ipsos Affluent Reporter

The Ipsos Affluent Reporter

Integrated insights service based on the renowned Affluent Survey, providing marketers with actionable insights on the American Affluent marketplace.

TV Dailies Infographic