Omnibus Surveys

The Ipsos Omnibus team works with clients to field their questions to a regional, provincial, national, international or specialty group of respondents.

Our professional research staff provides their expertise in the development and/or fine-tuning of survey questions. You will receive the respondents' answers to your questions in detailed data tables sorted by key regional and demographic variables.

Clients in the private, public, and not-for-profit sectors place questions on Ipsos Omnibus Surveys to:

  • gauge public opinion on a multitude of issues
  • test advertising campaigns
  • set benchmarks and measure awareness and usage of brands & services
  • estimate and profile demographics of market share
  • forecast trends
  • track reactions and opinions on specific issues

Think of an Omnibus survey as your research car pool. You save money by sharing a vehicle, (the survey), by going to a common destination, (the respondents). Although the vehicle is shared, the results from your questions are confidential and only available to you. Omnibus surveys are a quick and cost-effective way to get answers for smaller surveys of up to 15 questions.

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Canadian Omnibus Services

Ipsos Omnibus surveys are fast turnaround research vehicles for getting the answers you need nationally, provincially, or even by market segment.

U.S. Omnibus Services

At Ipsos, we offer regional, national, international or specialty group omnibuses. Our professional research staff provides their expertise in the development and/or fine-tuning of survey questions.

Omnibus Services

Contact

RhysGibb
Rhys Gibb
Vice President, Canada
Ipsos Public Affairs
+1.778.373.5112
rhys.gibb@ipsos.com
ChrisDeeney
Chris Deeney
Senior Vice President, US
Ipsos Public Affairs
+1.312.526.4088
chris.deeney@ipsos.com
PaulAbbate
Paul Abbate
Senior Vice President, US
Ipsos Public Affairs
+1.617.526.0042
paul.abbate@ipsos.com
MelissaKordik
Melissa Kordik
Senior Account Manager, North America
Ipsos Public Affairs
+1.312.526.4997
melissa.kordik@ipsos.com