Social Media Research

Ipsos Social Media Exchange (SMX) is redefining traditional research. We are brand, research and social strategists who are passionate about understanding today’s connected generation.

We provide our clients with research focused on social engagement and consumer interactions. Our goal is to help clients inspire and accelerate business growth by putting the consumer voice at the heart of your organization. We do this through listening and by creating engaging, collaborative environments for brands to interact with consumers real-time. Our solutions focus on Community and Social Intelligence.

  • Community — SMX Communities enable collaborative environments for brands to interact with consumers in real-time. Communities help you build insights, drive innovation and gain influence by accessing on-tap audiences eager to provide input that will have an impact. SMX Communities are powered by a proprietary platform leveraging the very latest in online technology to turn static, linear research into an interactive and immersive experience.
  • Social Intelligence — SMX Social Intelligence connects you with your customer’s digital voice and evolves classic social media monitoring into actionable insights. Advanced technology combined with profound market research expertise turns online information into knowledge and insight.

Powered by a team of specialists who have an expert understanding of the online space, Ipsos brings a unique perspective.

  • Research + Social Expertise — Access to expertise in research across all major categories, best in class community engagement, sophisticated social data analysis and proven analytical frameworks
  • Global Solution — Local teams provide on the ground expertise all over the globe
  • Best-In-Class Platform — Modular tools, multiple data sources, varied audience scope, mobile browser compatibility

For more information go to

Social Media Research

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Menaka Gopinath
President, North America
Ipsos SMX
Andrew Leary
Chief Executive Officer, US
Ipsos SMX