Education Research

Ipsos’ team of research professionals specialized in the Higher Education sector offer institutions a broad range of research solutions to assist with various challenges including recruitment, retention, branding, reputation, customer service, and alumni engagement.

We’ve completed numerous custom studies with diverse audiences of interest to universities and colleges (e.g. students, alumni, prospective students, parents, guidance counselors, faculty, staff, business leaders, academic leaders, government, etc.). Our research tool box includes a variety of quantitative and qualitative analytical techniques, and proprietary measurement approaches to add insight to the research we conduct (e.g. choice analysis, brand mapping, alumni loyalty, market segmentation, new program viability, student to alumni life cycle model, etc.).

Ipsos’ Higher Education team is committed to providing knowledge that is informative, insightful, and actionable. We identify and help prioritize strategies to ensure an institution succeeds.


Michael Rodenburgh
Executive Vice President, Canada
Ipsos Marketing