Financial Services Research
Restructuring, consolidation and transformation of the global financial services sector

Make sense of it with Ipsos Marketing’s Financial Services practice.

Marketers are increasingly demanding up-to-the-moment information about stakeholder expectations, preferences and behaviors in a volatile and ever-changing world. Ipsos Marketing’s Financial Services practice caters to the financial services sector by keeping abreast of these changes and offering educated insight on the marketing issues surrounding us today, with an eye on what might transpire tomorrow.

Ipsos Marketing has a long history of managing strategic and tactical research on behalf of major financial services organizations. Banking, financial advisory, investment & brokerage, insurance, payment system, and e-commerce companies rely on Ipsos Marketing to provide them with both business-to-consumer and business-to-business research to support their dynamic marketing efforts.

Our dedicated financial services specialists provide customized design and analytic expertise for challenges in marketing and channel strategy, new product and service development, branding and positioning.



Jason Brown
President, US
Ipsos InnoQuest


Tim McCutcheon
President, Canada
Ipsos Loyalty