Travel & Tourism Research

According to the World Travel & Tourism Council, travel and tourism comprises nearly ten percent of global GDP, and is impacted by changes in domestic and world economies, political climates, technology, and trends in social behaviors and attitudes. In order to succeed in this competitive and dynamic arena, savvy travel and tourism organizations and destinations depend upon timely, strategic market research with a thoughtful approach to their complex business environment.

Whether your focus is on business or leisure travelers, suppliers or intermediaries — Ipsos Marketing’s travel and tourism practice understands the true dynamics of your market. Our dedicated travel and tourism experts provide customized design and analytic expertise for challenges such as market segmentation, new product development and brand health. Ipsos’ research specialists also offer syndicated studies specific to your industry, and always deliver actionable insights that help you grow your business.

Our team of market research professionals has experience managing strategic and tactical research on behalf of:

  • Airlines
  • Associations
  • Car Rental Agencies
  • Casino/Resorts
  • Destination Marketing Organizations
  • Global Distribution Systems
  • Hotels
  • Intermediaries
  • Lottery and Gaming Commissions
  • Luxury Destination Clubs
  • Online Travel Agencies
  • Real Estate Developers
  • Ski Resorts
  • Theme Parks
  • Tourism Boards

We have years of experience, an extensive list of dedicated clients, an international reputation and a passion for travel and tourism research.


Michael Rodenburgh
Executive Vice President, Canada
Ipsos Marketing