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Media, Content & Technology Research
Ipsos MediaCT
Media…Content…Technology
In an age when new devices are creating new ways to consume and share content, the links between media, content and technology have never been stronger.
Ipsos MediaCT is the market research specialization within Ipsos built to reach, engage and more effectively understand today's digitally-driven consumer in the fast moving media, content and technology space.
Through custom and syndicated research, we offer a complete view of today's evolving media and entertainment ecosystem and the role played by new technology in driving change.
Our range of solutions for companies in this space covers:
- Audience measurement & understanding
- Market tracking
- Content development
- Product ideation & development
- Brand affinity & development
- Media effectiveness (& ad sales) research
To learn more about our expertise and research solutions in each area, please contact us at info@ipsos-na.com.
Featured Products & Tools
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Movie Dailies
Since its launch in 2002, Movie Dailies has been the industry-leading movie tracking study used by studios, distributors and media owners to track and adjust marketing campaigns and gauge potential box office success for new releases.
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TV Dailies
For over six years TV Dailies has been used by nearly all of America’s top broadcast and cable networks to track how new and returning shows are building awareness and interest in the weeks leading to their premiere date.
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GamePlan Insights
GamePlan Insights provides video games professionals with an integrated tracking tool combining both behavioral and attitudinal data for each phase of a video game’s lifecycle.
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Ipsos Mendelsohn Affluent Survey
The Ipsos Mendelsohn Affluent Survey tracks the lives, lifestyles, media habits and spending patterns of American Affluents and represents the “currency” study for this important audience - the agreed-upon source used by agencies, media companies and advertisers for setting and negotiating the cost of advertising.
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Journey Research
Journey Research is an exciting new product from Ipsos that allows you to better understand a consumer’s path to a purchase, belief and/or new behavior.
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Online Dial Testing
Ipsos MediaCT’s Online Dial combines the granular diagnostics of a dial test with the cost-effective national reach and quantitative robustness of an online survey.
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Live|Stream helps media owners to demonstrate the effectiveness of their digital properties by providing accurate, comprehensive campaign evaluation data for ad sales – without disrupting the experience of visitors to your website.
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HearWatchSay
HearWatchSay is Ipsos MediaCT’s online community of consumers who have an interest in TV, movies, gaming and/or new devices.
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Digital Immersion
Digital Immersions is a technique that offers many of the benefits of ethnographic research, but at a fraction of the price and without requiring you to leave your office.
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LMX (Longitudinal Media eXperience)
LMX (Longitudinal Media eXperience) is a portfolio of unique, syndicated studies that capture where, when, and how both new and traditional media are consumed.
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LMX Family
LMX Family is a unique, syndicated study that looks at when, where and how parents and kids are consuming new and traditional media.
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LMX Hispanic
LMX Hispanic brings the LMX methodology to the Hispanic audience – the fastest growing segment of the US online population.
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LMX Reports
Insights from LMX (Longitudinal Media eXperience) are available in timely reports, providing a comprehensive look at topics of interest for those needing to understand the changing media and technology world.