Understanding and measuring audiences is at the heart of media research.
Globally, Ipsos is responsible for more than 66 audience measurement programs. In the US, the Affluent Survey has been the leading authority on affluent audiences (households with income exceeding $100k pa) for the past 35 years and the Survey is used by advertisers, agencies and owners alike. Alongside it, the Affluent Survey Barometer provides fast and cost-effective monthly access to affluent households.
Given their spending power, affluents are a key audience for many of our clients. However, we also have a specialist practice to help better understand another important group – Kids & Family. The Kids & Family Center of Excellence delivers unparalleled expertise in youth and family research to bring informed perspective, expert thinking, innovative approaches and experience-powered analysis to clients with an interest in the kids and family sector.