Media Effectiveness (& Ad Sales) Research

We offer a range of solutions for media owners looking to demonstrate the effectiveness of their property (or properties) – for either single or multi-platform campaigns.

Live|Stream is designed for evaluating online campaigns in-market and without the need for intrusive pop-ups.

For a lab-based approach, our sponsorship of the Time Warner Medialab in New York provides a cutting edge space for evaluating campaigns that use a variety of platforms – TV, point of sale, in-game, in-app, online and so on.

Outside of campaign evaluation, for media owners, Journey Research is a very powerful approach to demonstrate the role of their properties in shaping consumer decision-making in any given category.


Peter Minnium
President, US
Ipsos Connect
Gordon Bingham
President, Canada
Ipsos Connect