Corporate Reputation and Risk Management

The Ipsos Public Affairs Corporate Reputation and Risk Management research team provides corporate clients and not-for-profit organizations with highly customized research that allows them to manage and build their reputation, plan, manage, and improve strategic and crisis communications, better understand their employees and audiences, and oversee stakeholder relations.

Crisis management
Corporate Social Responsibility and Green Initiatives
Brand Reputation: Building, Maintaining and Measuring Trust

We go beyond the traditional approach of "measure and compare" tests. Instead, we measure both risk and impact, exploring the correlation between your reputation and your ability to market to consumers and communicate with stakeholders. We work with our clients to provide and interpret data that will determine how reputation risk can be minimized, and reputation impact can be maximized.

We believe strongly in the present value of corporate reputation – that a good reputation can be used to drive your business performance today, as well as to establish a reservoir of goodwill to draw upon when challenges and difficulties arise in the future.

Featured Products & Tools

  • I-Rep Canadian Corporate Reputation Monitor 2012

    For more than a decade, leading corporations have relied on Ipsos Reid's Canadian Corporate Reputation Monitor (I-REP) to help them strengthen and protect their most important asset – their good name, and the reputation behind it...

  • I-Rep American Public

    An ongoing tracking study that provides organizations with an optimal, I-Rep is a cost-effective means of assessing their reputation's strengths and weaknesses on key metrics such as overall favorability, trust and advocacy, as well as on image drivers such as customer service...

  • I-Rep Insurance Advisor

    An ongoing tracking study that provides organizations with an optimal, I-Rep is a cost-effective means of assessing their reputation's strengths and weaknesses on key metrics such as overall favorability, trust and advocacy, as well as on image drivers such as customer service...


Corporate Reputation and Risk Management Research

Contact

USA

TrentRoss Trent Ross
Senior Vice President, Reputation and Risk Management
Ipsos Public Affairs
Work+1.202.420.2023

Canada

SandraGuiry Sandra Guiry
Senior Vice President / Première Vice-présidente
Ipsos Reid
Work+1.416.324.2018