Corporate Reputation and Risk Management

The Ipsos Public Affairs Corporate Reputation and Risk Management research team provides corporate clients and not-for-profit organizations with highly customized research that allows them to manage and build their reputation, plan, manage, and improve strategic and crisis communications, better understand their employees and audiences, and oversee stakeholder relations.

Crisis management
Corporate Social Responsibility and Green Initiatives
Brand Reputation: Building, Maintaining and Measuring Trust

We go beyond the traditional approach of "measure and compare" tests. Instead, we measure both risk and impact, exploring the correlation between your reputation and your ability to market to consumers and communicate with stakeholders. We work with our clients to provide and interpret data that will determine how reputation risk can be minimized, and reputation impact can be maximized.

We believe strongly in the present value of corporate reputation – that a good reputation can be used to drive your business performance today, as well as to establish a reservoir of goodwill to draw upon when challenges and difficulties arise in the future.

Featured Products & Tools

  • Canadian Corporate Reputation Monitor (I-REP)

    Ipsos Reid's Canadian Corporate Reputation Monitor (I-REP) helps you strengthen and protect your most important asset — your good name, and the reputation behind it.

  • I-Rep Insurance Advisor

    Ipsos' I-Rep Insurance Advisor is a service designed specifically to help insurance companies strengthen and protect their most important asset — their good name, and the reputation behind it.

  • Canadian Higher Education Reputation Monitor

    Ipsos Reid's Canadian Higher Education Reputation Monitor is a syndicated study that provides actionable insights into how various elements can impact your higher education institution's reputation.


Corporate Reputation and Risk Management Research

Contact

USA

TrentRoss Trent Ross
Senior Vice President, Reputation and Risk Management
Ipsos Public Affairs
Work+1.202.420.2023

Canada

SandraGuiry Sandra Guiry
Senior Vice President / Première Vice-présidente
Ipsos Reid
Work+1.416.324.2018