Corporate Reputation and Risk Management

The Ipsos Public Affairs Corporate Reputation and Risk Management research team provides corporate clients and not-for-profit organizations with highly customized research that allows them to manage and build their reputation, plan, manage, and improve strategic and crisis communications, better understand their employees and audiences, and oversee stakeholder relations.

We go beyond the traditional approach of "measure and compare" tests. Instead, we measure both risk and impact, exploring the correlation between your reputation and your ability to market to consumers and communicate with stakeholders. We work with our clients to provide and interpret data that will determine how reputation risk can be minimized, and reputation impact can be maximized.

We believe strongly in the present value of corporate reputation – that a good reputation can be used to drive your business performance today, as well as to establish a reservoir of goodwill to draw upon when challenges and difficulties arise in the future.

Corporate Reputation and Risk Management Research



TrentRoss Trent Ross
Senior Vice President, Reputation and Risk Management
Ipsos Public Affairs


SandraGuiry Sandra Guiry
Senior Vice President / Première Vice-présidente
Ipsos Reid