Quantitative Research

The foundation of good market research is good data. And good market research helps you understand and manage issues, determine and pinpoint shifts in attitude and opinion, and enhance your communications efforts.

Ipsos takes great care with data collection. We offer a complete suite of data collection methods in-house to ensure unparalleled quality control. We have invested heavily in state-of-the-art data collection technologies and our interviewers are thoroughly trained in consumer and business-to-business interviewing. And because we control the cost, quality, and the speed of our data collection, you get results you can count on.

Online Data Collection

As a pioneer in online research, we offer a wide range of research techniques designed for the Internet. Advantages of using us for your online needs include:

  • Access to our Ipsos U.S. (500,000+) and Canadian (180,000+) Online Panels — meticulously managed and maintained
  • Access to our European online panels
  • Interactive Forum Technology
  • Experience with other sample sources including phone recruiting for online studies, client-supplied samples, and pop-ups
  • State-of-the-art interviewing technology
  • Security with image protection software
  • Expertise with complex methodologies and programming
  • Audio and visual capabilities
  • A nearly endless array of customized requests

Telephone Data Collection

We have outstanding Computer Assisted Telephone Interviewing (CATI) data collection capabilities including:

  • 1,100 CATI stations in North America plus numerous local Ipsos and partner CATI centers around the world
  • Professional staff who take part in an extensive training program
  • A dedicated Project Management Department

Mail Surveys

In North America, we handle more than 8 million pieces of mail for satisfied clients each year by:

  • Investing in state-of-the-art facilities, equipment and programs, which allow us to offer cost-efficient operations to our clients
  • Linking our mail facilities directly to the postal service in both the U.S. and Canada
  • Leveraging our staff's extensive experience in the mail survey business